Marvel's Digital Comics Strategy: Making Sense of the 5 Ways to Buy - ComicsAlliance | Comics culture, news, humor, commentary, and reviews

Comics Alliance has posted a great article about Marvel Comics' strategy for digitally distributing their comic books. This article discusses a lot of repercussions for digital distribution for a lot of different types of media. They pointed out some things about Marvel's strategy.

Rather than embracing something like Amazon's "Buy Once, Read Everywhere" approach for Kindle books, Marvel has instead turned to "Buy Once, Read on One Specific Device." Marvel desperately needs to put those user accounts to good use and begin behaving like Amazon. What they have now is a confusing mishmash of apps and libraries, like a fistful of puzzle pieces that don't fit together.

Going with "Buy Once, Read Everywhere" would make Marvel's digital comics program much more attractive. Instead, we're stuck with varying price points, varying libraries, and varying user experiences. Something's got to give.

Read More: http://www.comicsalliance.com/2011/02/07/marvel-digital-comics-buy/#ixzz1DPMvPusd

I agree with Comics Alliance. I agree with them that Marvel is making a mistake and I wish they would follow DC Comics' and Amazon's Kindle strategy of buying content once and being able to read it on any hardware you own.

Marvel's Digital Comics Strategy: Making Sense of the 5 Ways to Buy - ComicsAlliance | Comics culture, news, humor, commentary, and reviews